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Eletrobras's Role

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Strategic Positioning
Learn about the value proposition for Eletrobras companies’ main target audiences; strategic focus regarding business, products and markets; and necessary capabilities and resources to achieve these goals.

Strategic positioning of the Eletrobras companies  [pdf - 108 KB]
Strategic Plan 2010-2020
The Strategic Plan of the Eletrobras companies establishes the mission, vision, values and strategic positioning for the period between 2010 and 2020.

Strategic Plan of the Eletrobras System 2010-2020  [pdf - 710 KB]
Strategic Program 2009-2012
In March 2009, Eletrobras companies introduced the first integrated strategic action program in its history.

Strategic Action Program 2009-2012  [pdf - 166 KB]

Eletrobras is a mixed economy and open capital stock corporation, with shares traded at São Paulo (Bovespa), Madrid and New York Stock Exchange. Federal government holds 52% of the ordinary shares of the company and, thus, it is the majority stockholder.

The Eletrobras companies operate in an integrated way, with policies and guidelines defined by the High Council of Eletrobras System (Consise), consisting of the presidents of the companies, who meet on a regular basis.

Eletrobras supports government strategic programs, such as the program that fosters alternative electric power sources (Proinfa), the National Program for Universal Access To and Use of Electric Power (Luz para Todos) and the National Program for Electric Power Conservation (Procel).

Mission
Operate in energy markets in a full, profitable and sustainable way.

Vision
We aim to be, in 2020, the biggest global corporate system in clean energy, with profitability comparable to the greatest companies in the electrical area.

Values
Focus in results, entrepreneurship and innovation, people’s appreciation and commitment, ethics and transparency.

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